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- 20/12/2011
- 2 c
- 3d, art + com, Deutsche Bank, Frankfurt, installation, kinetic, mapping, performance, projection, structure
Kinetic Logo at Deutsche Bank [c++]
In the redesigned Deutsche Bank headquarters in Frankfurt am Main, the BrandSpace designed to provide an insight into the bank’s history, present, business areas and its brand philosophy. The Deutsche Bank Logo by Anton Stankowski is used as a starting point for ART + COM for spatial design and is translated into three-dimensional kinect structure.
The Kinetic Logo takes a purely associative and aesthetic approach to translate the brand values of passion and precision into space. The logo becomes a kinetic sculpture with its central, diagonal part sliced up into 48 triangles. The triangles move in a complex choreography of flowing 3D structures that appear to hover in the air. In addition the surface of the triangles is animated by a layer of projected video textures in some sequences.
The brandspace is a joint project by ART + COM and Coordination, Berlin.
See also (if not already) the wonderful BMW installation by ART + COM.
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Author: Filip
Architect, Lecturer and New Media Technologist based in London.
URL: http://www.fvda.co.uk
View all entries by Filip
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