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Sprint “The Dream” Making of – Artisan and d3

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This ‘making of’ documentary shows how the “Dream” was created – new campaign to encourage moviegoers to turn off their mobile device in exchange for a custom mobile phone “dream.” Artisan (part of UVA) used d3 for their content mapping. Using perspective projection amongst other techniques, “The Dream” seems like a great project to show what d3 can do.

d3 is a c++ based framework developed in-house by UVA.  Its life began with one of UVA’s first shows for Massive Attack, thereafter evolving into one of the most sophisticated tools for live media performance. Today UVA has a whole team dedicated to d3, both in terms of development and supply to other organisations.

Look out for special CAN in-depth feature on d3 in the coming weeks. In the meantime, for more information on d3, see d3technologies.com

(If you cant see the videos below, here are direct links: 1, 2, 3)

  • Rob M

    Got any working videos?

  • http://www.facebook.com/thedrft Joe Venters

    wow! Simply amazing. The amount of work that went into this 40 second spot blows my mind. Great work UVA!