Created by NYC collective Breakfast and located in Manhattan’s Herald Square at 885 6th Ave and 32nd Street, the 23×12 foot display is made up of 44,000 electromagnetic spinning dots which each flip from black to white creating a moving image that you can hear.
Through their body movement, pedestrians can ‘erase’ words from the screen – leaving specific clues taken from TNT’s “Perception” for which the screen was designed to promote. Similar to the audible flip-boards that once graced the walls of train-stations, the team at BREAKFAST re-engineered these components from the ground up, enabling them to operate in real-time and 15 times faster than originally designed. Users are not only able to see a unique black-and-white reflection of their movements, but hear what that sounds like as the thousands of analog dots spin rapidly back and forth.
The experience will run 24 hours a day until July 29th.
TNT’s Perception airs on Mondays at 10 p.m. (ET/PT), following new episodes of The Closer. For more information see here.
See also ‘Signal to Noise’ by LAb[au] – 512 mechanical split-flaps and the noise of data