In Barcelona on 18, 19 and 20 June, Sónar+D will assemble today’s leading figures in creative innovation related to music, audiovisual, interactivity, design, training and communication sectors.
The 3rd Sónar+D positions itself as a space for interaction between the creative and technology communities, with the aim of connecting ideas and projects with the dynamics of the digital economy.
The 2015 program activities focus on the role of the creators in the context of technological innovation, as well as the rise of digital platforms as key tools in the generation and development of content.
Participating at this year’s Sónar+D will be an estimated 4,000 professionals and around 2,000 companies from 60 countries.
Sónar+D is divided into four areas -Exhibition, Congress, Networking and Live Performance- with an exhibition space, an auditorium for conferences and workshops plus zones for product demonstration, hands-on interaction and networking. Live shows and new media facilities are also scattered throughout the festival. A part of the activities are only accessible to accredited professionals, while others are also open to the general public.
The 3rd edition of Sónar+D takes a big step forward in its ambition and scale. The event is already one of Europe’s key dates for discovering technologies, platforms, personalities and initiatives that determine the current state of creativity in its many forms. These range from music, audiovisual, interaction and technologies for makers, to new services and digital content.
In its third year, Sónar+D has become a transversal and multidisciplinary event, bringing together representatives from across the digital culture spectrum: artists, designers, technologists, programmers, open hardware and software platforms for makers, interactive and app development studios, companies and university creative departments, the music and audiovisual industry, online platforms, start-ups and investors.
This year, ARDUINO has entered into the MOMA collection for its relevance as one of the most influential innovations in artistic creation of the 21st century, his co-creator, David Cuartielles is coming to Sónar+D
Among the leading figures already confirmed and included in this year’s Sónar+D program there will be Kickstarter, Vimeo, Pinterest, littleBits and Arduino, whose participation will include several activities demonstrating first hand, their models for business, potential growth and their keys to success, as well as providing various workshops and master classes.
Music Hack Day 2015
The Start-up Competition returns and will focus on the creative industries, selecting 10 companies from among a hundred to compete. Once again the Music Hack Day organized by the UPF’s (Pompeu Fabra University) Music Technology Group also returns, with this year’s challenge addressing wearable technology for musical creation and interpretation.
Following the success of its impressive visualisation of musical genres data presented in 2014, the Barcelona Supercomputing Centre returns to Sónar+D with an even more ambitious project called ‘We Know What You Did Last Sonar’, a huge real time collective data analysis experiment in which the public will participate.
“We know what you did last Sónar”
This year’s other key events will be master classes from Indy Saha on Google Creative Lab, the Google ideas incubator; the European Commission’s presenting their project STARTS (Science, Technology and the Arts); the talks with Dan Gray, creative producer of ustwo (creators of the 2014 video game Monument Valley); or Richard Russell, music producer and founder of XL Recordings among others yet to be announced.
Sónar+D will also invade Sónar’s stages and spaces. Sónar’s program will showcase 14 shows particularly relevant for their dialogue between music, audiovisual creation and technological aspirations. Noteworthy names include: Arca & Jesse Kanda, Flying Lotus, Evian Christ, Holly Herndon, Nyloïd by Cod.Act, Squarepusher or The Chemical Brothers.
Sónar+D 2015 key themes:
- Tools & Platforms: the new leading figures in creativity
- The faces and stories behind the creative process
- The festival as a laboratory: experimental technologies and languages
The Professional Accreditation provides access to all activities and concerts at Sónar+D, Sónar by Day and Sónar by Night for the festival’s three days. It also includes an exclusive bus service linking Sónar by Day and Sónar by Night in just a few minutes, special fast lane access and to the Pro Areas both by Day and by Night which includes a privileged viewpoint of the shows.
Specifically designed for those interested in the Sónar+D programme, the new Day Professional Accreditation provides access and allows you to participate in and enjoy all the content, and offers access to all the concerts at Sónar by Day plus unique options for eating and networking.
Both accreditations provide access to the Networking Tool, the network for professionals at Sónar containing company profiles, projects in development and participating companies; and give accreditation holders access to other services including free cloakroom and wi-fi services, as well as the Sónar bag.