Geoffrey Lillemon with Random studio in Amsterdam brings classic romantic painting and drawing style to technology by creating a new website showcasing the latest collection by the German fashion designer Bernhard Willhelm.
Lillemon, who is represented by Random Studio in Amsterdam, used Faceshift and 3D Studio Max to create a series of animated heads, custom designed to bring each piece in Willhelm’s 2013 women’s collection alive. The brief called to take the wildly colourful fashion collection of the fashion designer and represent the collection in a lively digital way that replaced a physical show that normally takes place during paris fashion week. This opened up the doors to use media to make something interesting that can only excist and happen on digital interfaces.
“It’s a visually compelling experience that aims to show a new way of looking at fashion collections and stimulates ideas about what the models of the future may look like.” Geoffrey Lillemon
Bernhard Willhelm, a German-born designer who now lives in Paris, is renowned for his love of mixing absurdity, bright colours and influences from pop culture with high fashion.
In a beautifully collaborative relationship the idea was to use Faceshift and 3d Studio Max to express human realness with the advantages of technology. The team used face shift to capture the models faces which a great variety of objs that had unique facial expressions that could be controlled in 3dsmax. The heads were custom designed for each outfit to capture the essence of the ensemble and make it come alive. This truly amusing and visually compelling experience shows a new way of looking at collections and the models of the future.
Lillemon is one of Random’s first signings since the interactive workshop which creates websites, apps and physical installations, moved into representing directors.
“Our relationship together kicks of a supportive production and art business. Geoff is the first director we will represent and others will follow soon,” Daan Lucas, Managing Director of Random Studio.
Read more about the process below.
Credits: Director + 3D Animation : Geoffrey Lillemon | Photography : Petrovsky&Ramone | Styling : Niki Pauls | Production : Valtteri Laihanen, Random Studio | Interactive : Hugo Dechesne, Random Studio.
The First step was doing animation tests with the movement of the heads. Geoffrey did this by adding random noise controllers to the morph targets to get absurd facial gestures with animating every keyframe.
The challenge was getting the hair to have colorful fashion feeling, so taking the movement of the faces adding hair and fur modifier provided an interesting new angle into a technologist being responsible for hair and make up in a fashio photoshoot.
The photography was shot using “wobble photography” techniques. This approach was taken to give life to the clothing and the bodies because the only addition of cg was the heads.
Stills images from the campaign.