Created by onformative, studio founded by Julia Laub and Cedric Kiefer in Berlin, Actelion Imagery is an application built for Actelion, a biopharmaceutical company that researches, develops and markets medicines for diseases that still lack adequate treatments. Project brief was to create a new identity for their brand without touching the logo, but in keeping with Actelion activities. The team developed a custom Processing application that builds on a range of algorithms to generate both still and animated assets for brochures and website.
The new imagery is based on the smallest possible unit: digital molecules. These capture the magical moment when new medicine arises from molecules; innovative design for a company that supplies the world with innovations. We worked closely together with Interbrand in creating the graphic imagery and developed a tool for automatic image generation that enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material.
The Processing-based software was developed especially for Actelion. It enables the targeted creation of graphic images based on photographs, where pixel information is translated into graphic elements such as points, lines and curves building on-top of new and familiar algorithms. There are a number of presets and vast number of possibilities – through expanded editing and settings – for making fine adjustments on individual graphical elements. The software allows both the print vector data and the information for digital media to be exported.
The new corporate image was created for the publication of the company’s 2010 business report and continues to evolve in its updated website.
Posted on: 11/08/2011
Posted in: Processing