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Emerging trajectories in art, science, and technology.

226 pages of conversation, research, opinion, analysis. Step into artists' studios and workshops to discover the faces, personalities, and processes behind important work. Learn more!

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New visual identity for Pigmentpol by FELD and ATMO

In collaboration with ATMO design studio, Berlin based studio FELD created a new visual identity for Pigmentpol, a digital printing company in Germany. The new identity system uses Processing to generate a custom logo for the variety of Pigmentpol corporate media, including personalized stationery, shop interior and vehicles.

The hexagon functions as a key object for the geometry, within which additional intersections can be arranged. Following a chosen color scheme, every segment is colorized and all intersections are highlighted. Before exporting the graphic as a PDF file, the ability to scale and crop to a desired area is given and finally the generated graphics can be further processed or simply used within the regular layout process.

FELD | ATMO

FELD.is a young design studio founded by a group of Berlin based designers who share a common language of digital thinking in their work process. FELD balances what computers and what people are good at: Leveraging the relentless, precise and high-speed computational processes or custom machines to unfold their works, but having the designers always at the helm result in thought provoking, aesthetic and elegant works.

 

    • http://twitter.com/dyya Adi Dizdarević

      Just wow, Is there any chance to get or buy this custom software?

    • Mitty

      I don’t think this can be described as logo, such as the MIT Media Lab new identity (http://vimeo.com/20488585)
      Is more like a background effect, nice though.

    • http://twitter.com/twitxaf Andrew Fung

      That’s why it’s a visual identity ;) 

    • Thomas

      So impressive… Just want this software…