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A Buttload of Schmick Words – Language in motion by Helge Hjorth Bentsen (ECAL)

Bentsen Helge Hjorth-1 copy

Created by Helge Hjorth Bentsen at ECAL, the “English Dictionary of Neologisms 2011” and also known as “A Buttload of Schmick Words”  presents new words compiled during the past year. With entries structured as a narrative, the reader discovers current trends, events, and phenomena which mirror today’s society. Each word is illustrated and shows a personal stance towards its meaning and present relevance. 

Pages of the book:

Helge has been interested in the representation of words linked to the meaning they hold. He examines their relationship through various methods such as typography, illustration and photography. Possibilities and boundaries have been discovered which challenged him to work out solutions that explain – and comment on – the words and their use in their corresponding context.


Tutors: Nicole Udry & Gilles Gavillet
ECAL / University of Art and Design, Lausanne Switzerland
Bachelor Graphic design