Pump and Surf – Exchanging physical energy for digital information

Created by Aurélien Pellegrini at ECAL (Media and Interaction Design BA) 'Pump and Surf' encourages internet users to find out how much energy is spent when they are surfing the internet. Before being able to view a website, the user is asked to make a physical effort equal to the energy required to convey the data that will enable the site to be displayed. Through interactive experiences and graphic visualizations, 'Pump and Surf' leads users to take the measure of the quantity of energy involved in the exchange of information, to the point of feeling it physically.

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