ETA 2012 – A Branding Singularity

Last Friday saw the latest instalment of FITC's Emerging Technology & Advertising (ETA) event series touch down in Toronto. While labelled rather dryly as a "one day conversation on how technology will impact brands", ETA 2012 brought together an improbably diverse selection of speakers to think out loud about design, emerging trends in interaction, engagement and commerce in an intimate and conversational setting. With a speaker roster starting with Ray Kurzweil and finishing with Golan Levin, this might have been one of the more 'out there' events one could dream up for an agency-centric audience as the assembled presenters served up inspiration and provocation (more of the latter, actually) across many domains. CAN was on scene to document the proceedings and I've prepared a summary with some accompanying remarks.

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