Now in its 22nd year, the Saatchi & Saatchi New Directors’ Showcase hit Cannes again, unveiling another presentation of the new directorial talent. Marshmallow Laser Feast (Robin McNicholas, Memo Akten and Barnaby Steel) were the creative and technical directors of the production which included a theatrical performance by 16 flying robots reflecting light beams on the stage. CAN got the all the details on how this mesmerising performance came into being.
Memo describes the goal as to create something simple, beautiful and mysterious: "to push the experience to that of watching an abstract virtuoso being made of light, playing a bizarre, imaginary musical instrument." The performing Quadrotors are not the stars of the show but rather the light forms generated. Their role, Memo describes, is to manipulate the space by sculpting the light creating a ballet of anthropomorphic light forms. As the audience anticipates performance on the stage, buzzing fills the dark auditorium - causes confusion with no idea what is about to happen. 16 Quadrotors take the stage, hovering above a pyramid with light beams aimed at each one and light reflected back onto the stage. They move, reassemble, reshape the space.