Red Never Follows – ‘Breeding Innovation’


As we increasingly find ourselves surrounded by the new vocabulary that tries to define diverse social changes taking place, we stop to wonder what drives innovation in the post-capitalist, now highly connected society. The Internet is making knowledge accessible to all, encouraging collaboration and empowering many to create new tools to both define and reshape their environment. From the brave new worlds, bold urban interventions to electro shocks and the ephemeral, the ideas at RED NEVER FOLLOWS are diverse. If we are in the forefront of the new industrial revolution, what drives innovation and how do we begin to identify the significant from the rest?

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