Hyperfeel – “Macro-Textural / Sensual Aesthetic” for Nike by FIELD

Created by FIELD and commissioned by Nike, Hyperfeel is a series of four video artworks that have been produced for the launch of the Hyperfeel shoe and to capture the feeling of running on different terrains: on sand, grass, tarmac and trail. The team wanted to really focus each piece on a singular feeling, to create a "macro-textural, sensual aesthetic – feeling every grain of sand tickling up your legs on the beach, the refreshing sensation of a morning run in the park, the wind and ruffling leaves brushing your arms on a trail run, and the speed and adrenaline of running in the city."

The artworks were designed for the video installation at Nike's 1948 boutique in Shoreditch in a very narrow portrait format, and rendered at 4k. They're currently being shown in selected Nike boutiques around the world, including Dover Street Market in London, and stores in Milan and Tokyo.

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