Hyperfeel – “Macro-Textural / Sensual Aesthetic” for Nike by FIELD

Created by FIELD and commissioned by Nike, Hyperfeel is a series of four video artworks that have been produced for the launch of the Hyperfeel shoe and to capture the feeling of running on different terrains: on sand, grass, tarmac and trail. The team wanted to really focus each piece on a singular feeling, to create a "macro-textural, sensual aesthetic – feeling every grain of sand tickling up your legs on the beach, the refreshing sensation of a morning run in the park, the wind and ruffling leaves brushing your arms on a trail run, and the speed and adrenaline of running in the city."

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