Hyperfeel – “Macro-Textural / Sensual Aesthetic” for Nike by FIELD

Created by FIELD and commissioned by Nike, Hyperfeel is a series of four video artworks that have been produced for the launch of the Hyperfeel shoe and to capture the feeling of running on different terrains: on sand, grass, tarmac and trail. The team wanted to really focus each piece on a singular feeling, to create a "macro-textural, sensual aesthetic – feeling every grain of sand tickling up your legs on the beach, the refreshing sensation of a morning run in the park, the wind and ruffling leaves brushing your arms on a trail run, and the speed and adrenaline of running in the city."

Sorry, this is Members Only content. Please Log-in.

Join us today by becoming a Member.

  • Archive: More than 3,500 project profiles, scores of essays, interviews and reviews.
  • Publish: Post your projects, events, announcements.
  • No Ads: No advertisements, miners, banners.
  • Education: Tutorials (beginners and advanced) with code examples, downloads.
  • Jobs Archive: Find employers who have recruited here in the past (over 800 jobs).
  • Discounts: Special offers and giveaways (events, books and media).

Become a Member

Leave a Reply

Your email address will not be published. Required fields are marked *