Adidas Megalizer [Processing, Flash, Sound]

Category Flash Members Processing SoundPosted on:

Created by Didier Brun and Sid Lee for Adidas to help them promote the release of their sneaker collection MEGA, the team created a system that would allow dancers to create their own beat or music with their shoes. Although somewhat similar to Nike project by W+K and rhizomatiks, the Sid Lee team have seem to taken the concept a little further making a device like element allowing anyone to pick it up and have a play. The team also built an interactive installation in several Shops in France to allow others to play with the Megalizer.

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