Created by Hi-ReS! and Nanika is a project for the new Hyundai i40, which was revealed at the Geneva Motorshow on the 1 March. Starting on Friday, 25 Feb, users could connect through Facebook (or not) to directly participate in the live light reveal. The web application built in Flash by Theo Tillberg, Mike Tucker and others allows users to animate light over the car and change views. This is of course sent directly to the warehouse where the car is located and video feedback shown back to the users on the site.