The use of self-tracking apps and devices is now so widespread that it is easy to overlook how much our thinking about 'personal analytics' is rooted in social web services. Urbana-Champaign-based media artist Benjamin Grosser's most recent project, Facebook Demetricator, is a multi-browser plugin that recontextualizes Facebook's interface by stripping out all mentions of quantity. Once 'demetricated' the number of likes, friends, comments, etc. are excised, resulting in a more neutral browsing experience where a user's interactions are not influenced with the knowledge of how much engagement particular bits of content have received.
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