Noramoji – Discover > Analyze > Reproduce (Fonts)

There is a huge variety of fonts used in the signs of local stores. In Japan, like elsewhere around the world, they may not be so sophisticated but have a unique charm and paint a picture of the city. In this project, Rintaro Shimohama, Naoki Nishimura and Shinya Wakaoka walk the streets of Tokyo to “Discover > Analyze > Reproduce” the fonts.

The project, in the form of a website, documents the fonts of each store and provides an online tool to both type and manipulate the appearance of the store by manipulating the image if word you are typing is longer than the one in the original facade. Also included is the history of the store as well as a download for the font or ability to purchase a tee.

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