Unique Flow – Synaesthetic motion / FIELD for the Toyota C-HR

Created by FIELD, Unique Flow is an interactive experience celebrating the release of the much anticipated Toyota C-HR crossover. Realized as a visual abstraction of the car and interpretation of the concept of flow, the project highlights the model's design and intention while exploring its style and movement.

FIELD were approached by WeAreSocial earlier this year with a brief to design and develop an interactive online artwork that would work across various platforms, including desktop and mobile. At the same time, the artwork would also need to be shown at the upcoming Geneva Motor Show, to mark the Toyota C-HR’s release. Beyond outputting a range of image sizes (from very small to very large), the artwork would also be required to yield outputs in different formats including posters and Lenticular prints. While this has not been the most technically challenging project for FIELD, it was design-wise, as creating a consistent experience across various media requires considerable savvy.

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