With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit. In 1989, Ayrton Senna set the world’s fastest lap during the F1 Japanese Grand Prix Qualifying. His driving data of that lap was recorded and collected through telemetry system, a technology introduced to F1 by Honda. This project, a collaboration between Dentsu, Honda Motor and Rhizomatiks brings back Senna’s engine sound from that lap 24 years ago in the form of an installation set on the original Suzuka circuit that uses light and sound.
In today’s mercurial, complex, and ambiguous world, our bodies oscillate between the virtual and the real more than ever. The world-famous collective Rhizomatiks is testing the web, presenting performances and experimental online-based systems, and approaching these situations from a variety of angles.