Drift – Search engines through the lens of evolution

This online exhibition lets you discover the intricate strata of code and network that operate to deliver the content of an online search. Drift reveals how these strata continuously evolve, even behind what seems a very well known, stable, familiar web site.

While you visit Drift, you will discover the teeming world of code and complex networks that keep evolving to deliver the content of eight search engines. Evolution is powered by the constant work of software development teams, that continuously improve performance, security and user experience.

Drift lets you interactively explore the strata of 8 search engines that have been captured every hour over a period of two months in May and June 2020. You can explore evolution step by step or let time evolve at normal or ludicrous speed. You can explore the relative pace of evolution among strata and between two different web sites.

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