Go Rando – a big FU to Facebook sentiment analysis

Few artists are more committed to disrupting Facebook’s well-oiled data collection machine than Ben Grosser. The Champaign (Illinois) based artist has now released a plugin to obfuscate your emotional status from Facebook. Instead of handing over your emotional response to your newsfeed (for sentiment analysis and monetization) the plugin allows you to camouflage your true feelings. The project’s statement explains these motivations further:

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