“The Work Comes First” Interactive Wall

Permanent installation for Wieden + Kennedy, handcrafted by the team.

To help figure out just how the hell we’d build this structure and mount our cluster of components, we called Rob Off. The sixteen foot wide wall was cut and the custom pegboard CNC’d. Nearly nine hundred solenoids were modified to attach the screws. Over two miles of wire were hand split, cut, and soldered to attach each solenoid to the circuitry. Thousands of tubes of heat shrink-wrap were shrunk.

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