A Personalised Spin Cycle – Project EVA’s Object of the Internet

On the wall alongside the installation is a quote by the late proto-blogger and cyberculture researcher Carmen Hermosillo: “I have seen many people spill their guts online, and did so myself until, at last, I began to see that I had commodified myself.” Given she made these comments in 1994, they certainly anticipated our contemporary ‘the user is the product’ moment. “The whole spin movement is driven by a motor ... the slowest speed is determined by the slowest we could run it with that particular gear box. As the speed increases, the motion sickness and rotation effect fully kicks in.” Beyond massaging acceleration curves to induce “a very specific abstract dissolution and compression visual effect” the duo also mic’d up the apparatus to provide accompanying audio, “adding a phase shifting effect akin to a Leslie speaker system.”

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