Is post social media friendship an emotional investment of diminishing returns? It really depends who you ask. Midwest-based designer Colin Pinegar's recent BFA project Best Friends definitely calls the authenticity of ubiquitous connectivity into question, or at least adds some nuance to qualifying these relationships. Pinegar created a 'scorecard' for his Facebook friends that awarded each online connection 1-25 points based off a range of criteria (do I know this person's phone number? can I recognize this person by their name alone? etc.) These scores were plotted on a colour spectrum representing the 'intensity' of friendship and wax busts were crafted for each of Pinegar's 451 connections and arranged by value. The resulting array offers not only a bar graph plotting the prevalence of weak ties versus more meaningful bonds, but a physical representation of (and personal response to) social data culled from the web.