F21Thread – A display made of 6,400 spools of thread

A 2,000 lb machine that uses 6,400 mechanical spools of thread to display Instagrams is the latest project by NY based collaborative BREAKFAST. The team are streaming live online 24 hours a day from July 22-28th, and users receive an auto-edited video of their Instagrams being displayed on the screen. The project is a celebration of Forever 21's back-to-school Tried and True campaign.

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