A P P A R E L – Clothing in the age of data accumulation and machine learning

The culmination of more than a year of research and development, A P P A R E L is an experimental fashion prototype by the Paris-based ‘anticipatory’ design studio N O R M A L S. Imagined for a fictional neighbourhood called Trudent where – thanks to the wonders of widespread automation – “above all things, residents care about their clothes,” garments have reverted to simple functional form (i.e. T-shirts) and ‘style’ is displayed via animated data-derived mesh geometry overlays that are only viewable through augmented reality. A “speculative piece of clothing in the age of data accumulation and machine learning,” like all N O R M A L S projects A P P A R E L provides as much commentary on the present as it does about their jaggedly rendered near-future. Data is already identity, network activity is already style (or more crassly, ‘personal brand’) – this project just pushes both of these truths to a logical conclusion.

[gallery columns="2" ids="53850,53846"]

Sorry, this is Members Only content. Please Log-in.

Join us today by becoming a Member.

  • Archive: More than 3,500 project profiles, scores of essays, interviews and reviews.
  • Publish: Post your projects, events, announcements.
  • No Ads: No advertisements, miners, banners.
  • Education: Tutorials (beginners and advanced) with code examples, downloads.
  • Jobs Archive: Find employers who have recruited here in the past (over 800 jobs).
  • Discounts: Special offers and giveaways (events, books and media).

Become a Member

/++