Created by James Alliban and Keiichi Matsuda for the Alpha-Ville festival, Cell is an interactive installation that explores notions of online identity by mirroring the visitors in the form of randomly assigned personalities mined from online profiles. It aims to get the visitors thinking about the way in which we use social media to fabricate our second selves, and how these constructed personae define and enmesh us. As users enter the space they are assigned a random identity. Over time, tags floating in the cloud begin to move towards and stick to the users until they are represented entirely as a tangled web of data seemingly bringing together our physical and digital selves.
Riding high on the wave of massive interest in his most recent work “Hyper-Reality,” which depicts a super-mediated Medellín, Colombia of the near future, director/designer Keiichi Matsuda chats with CAN about augmented reality, Silicon Valley, and CGI shopping companions.
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