John Lennon: The Bermuda Tapes – An interactive Album App by Design I/O

Created as a collaboration between Design I/O and the strategic design agency eyeball, John Lennon: The Bermuda Tapes in an interactive Album App that tells the story of John Lennon's life changing journey sailing through a mid-Atlantic storm to Bermuda in June 1980, the creative discovery during his time on the island and the artistic collaboration from abroad with wife Yoko Ono at home in New York leading to the release of Double Fantasy: A Heart Play.

Design I/O was approached by the Directors Michael Epstein and Mark Thompson to figure out how they could tell the story of John Lennon's journey to Bermuda by using interactive and generative techniques to bring the story to life. The story itself is broken up into 6 chapters, covering everything from the sailing voyage, to arriving in Bermuda, to a visit to a Disco where John has a realisation that kicks off the creative collaboration between him and Yoko. In addition, Design I/O were given access to the demo tapes John recorded in Bermuda as well as interviews with John, Yoko and the crew and some never heard before unreleased cassettes.

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