Nike Flyknit ‘Fit’ Installation by Universal Everything / Milan Design Week 2013

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In 2012 Universal Everything were invited to help celebrate the release of Nike's special edition Flyknit collections at the design week in Milan. The installation, as seen here, is comprised of a 4 sided video cube capturing the hive of activity where living threads swarm across the screens responding to human presence. As you enter you hear the hum of a factory process, sounds derived from macro samples of threads, interlocking repetitions and peaks of brightness causing visual reactions around the space.

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