Nike Flyknit ‘Fit’ Installation by Universal Everything / Milan Design Week 2013


In 2012 Universal Everything were invited to help celebrate the release of Nike's special edition Flyknit collections at the design week in Milan. The installation, as seen here, is comprised of a 4 sided video cube capturing the hive of activity where living threads swarm across the screens responding to human presence. As you enter you hear the hum of a factory process, sounds derived from macro samples of threads, interlocking repetitions and peaks of brightness causing visual reactions around the space.

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