Created by Waltz Binaire, Soap and Milk is designed as an interactive experience of data, allowing the observer to perceive social media as an overwhelming organic figment. Each microscopic droplet represents a tweet and once an entity gets spawned – the viewer is invited to physically interact and explore its behaviour.
The visual elements of the visualisation consist of more than forty layers of different rendering effects and GPU based calculations. Techniques such as fluid calculations, shaders, raymarching, ambient occlusion, texture effects and post processing combine to create detailed, fragile impressions. No polygons were used for the implementation of the graphics; all visual layers consist of fragment shaders, allowing us accurate calculation of shapes, shadows and reflections for each pixel. Hence they were able to create the illusion of endless details. The efficiency of the DX11 render pipeline of vvvv, enabled the team to quickly investigate, experiment and retry different visual scenarios and concepts.