The Smartphone has altered our everyday life's habits, particularly it is transforming our stance towards production and perception of image and film. To illustrate and to pinpoint the significance of not yet defined changes on the subject of visual media the ZKM I Institute for Visual Media has developed a new type of image recording and reproduction, namely, the recording technology Motion Picture 2.0, which can be easily featured on mobile devices run on iOS. The revolutionary feature of this App is that camera orientation is simultaneously recorded and subsequently physically perceptible while played out. In collaboration with the Federal Ministry of Education and Research, the ZKM has organized a competition within the Science Year 2014 – The Digital Society: all those interested are invited to experiment with this new technology developed by the ZKM. The submission deadline is September 30, 2014.
The New Recording Technology: Motion Picture 2.0
In the light of radical technological changes in image recording and re-production currently underway, the ZKM has developed an application facilitating new approaches to images. With the newly developed application, your Smartphone simply and rapidly becomes a carrier medium for a new recording technology: the new technology of Motion Picture 2.0 records the camera orientation whilst recording. Consequently, the orientation of the image window can be reproduced when playing the footage out. With traditional cameras, by contrast, camera orientation and movement during film recording is lost. In conventional reproduction, the recorded film is played on a static monitor or television. As a result, the film’s reception remains physically passive, the viewer’s orientation is therefore independent of camera orientation.
