The Experimental Prototype of Project Droid (EPPD_#112019) is an evolving concept developed by Studio NOWHERE, in order to discuss the relationship between man, machine and nature. Based off of one of the Studio’s early research projects, the EPPD_#112019 began with the investigation into a structure of a mechanical limb, using pneumatic devices and studio-made air…
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Client:Nike Design & Developed: Studio NOWHERE We supported Nike to create a highly digitalized basketball court in its offline store where users could complete challenges and view their performance. The challenge was to strike balance between a highly professional, authentic experience and the intuitiveness and accessibility to users. We consulted basketball coaches…