McLaren P12 Teaser ‘McLaren vs Aerodynamics’ by MLF

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McLaren approached MarshmallowLaserFeast for a teaser for the launch of their new car, the P12. Initially the job revolved around projection mapping, to project on (a model of) the car, something the MLF team wanted to avoid. Working directly with the McLaren team, the MLF team created this fascinating 60 seconds clip created using a combination of 3d animation, long exposure photography and a TV screen moving at high speed on a custom designed rig.

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