/nike (5)
Hyperfeel is a series of four video artworks by FIELD produced for the launch of the Hyperfeel shoe for Nike. Animated in Houdini using procedural/generative processes, pieces capture “macro-textural, sensual aesthetic” – describing emotions of running on different terrains: on sand, grass, tarmac and trail.
Universal Everything create a 4 sided video cube for Nike at Milan Design Week, capturing the hive of activity where living threads swarm across the screens responding to human presence.
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