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  • But it’s not only about the diversity of futures out there. It’s about our ability to appropriate, manifest, and experience them in ways that let us derive meaning and insight. Ultimately, we need to be able to project ourselves into these futures—in all their granularity—to understand, question, and evolve them further.

    N O R M A L S

    NORMALS propose a new framework for making futures more imaginative, immersive, playful, and useful: New Future Archetypes (NFAs) are immersive, authored future worlds designed to help people and orgs think differently about what’s ahead.

    normalfutu.re

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