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A studio for design, fiction, and futures. Helping organizations imagine futures, uncover pitfalls, and develop visions. https://normalfutu.re
Title Excerpt Metadata Color
Future-Bored: Why We Need New Future Archetypes, Pt1
NORMALS propose a new framework for making futures more imaginative, immersive, playful, and useful: New Future Archetypes (NFAs) are immersive, authored future worlds designed to help people and orgs think differently about what’s ahead.
URLnormalfutu.re
  • D07/07/2025
  • A@Filip
  • C
  • P
    • The Future Fishing Training Program – N O R M A L S
    Created by N O R M A L S, "The Future Fishing Training Program" is a film about a speculative device and a programme designed to allow users and companies to discover glimpses of a desirable future through stories and artefacts.
  • D10/11/2017
  • A@Filip
  • C
  • P
  • T
    • L I T T L E B R O W S E R – Detaching the web from the semiotics of print
    Created by N O R M A L S and published on FRAMED platform, L I T T L E B R O W S E R is an experimental web browser and game engine hybrid created using Processing. Fed with a single 'home' url, an autonomous crawler navigates web pages of which...
  • D11/08/2016
  • A@Filip
  • C
  • P
  • T
    • A P P A R E L – Clothing in the age of data accumulation and machine learning
    A P P A R E L is an augmented reality experimental fashion prototype by the Paris-based anticipatory design studio N O R M A L S. Turning data and network activity into identity and style, the project replaces the details of contemporary couture w...
  • D10/02/2016
  • A@greg
  • C
  • P
  • T,
    • Delineating the Future – an interview with N O R M A L S
    CAN goes in-depth with the Paris-based 'anticipatory' design studio N O R M A L S to learn about their forthcoming dark, dense, and dizzying graphic novel series. Working process, representational techniques (that bridge illustration and code), an...
  • D06/12/2013
  • A@greg
  • C,
  • P
    • Generative typeface by NORMALS
  • D25/09/2012
  • A@Filip
  • C
  • P
    • Apparel by the Normals – Clothes that evolve in real-time with the user
  • D16/08/2012
  • A@Filip
  • C
  • P
  • T,
    • Future-Bored: Why We Need New Future Archetypes, Pt1
    NORMALS propose a new framework for making futures more imaginative, immersive, playful, and useful: New Future Archetypes (NFAs) are immersive, authored future worlds designed to help people and orgs think differently about what’s ahead.
    URLnormalfutu.re
  • D07/07/2025
  • A@Filip
  • C
  • P
    • The Future Fishing Training Program – N O R M A L S
    Created by N O R M A L S, "The Future Fishing Training Program" is a film about a speculative device and a programme designed to allow users and companies to discover glimpses of a desirable future through stories and artefacts.
  • D10/11/2017
  • A@Filip
  • C
  • P
  • T
    • L I T T L E B R O W S E R – Detaching the web from the semiotics of print
    Created by N O R M A L S and published on FRAMED platform, L I T T L E B R O W S E R is an experimental web browser and game engine hybrid created using Processing. Fed with a single 'home' url, an autonomous crawler navigates web pages of which main elements have been translated into game objects—links become gates, divs are clouds, images tu...
  • D11/08/2016
  • A@Filip
  • C
  • P
  • T
    • A P P A R E L – Clothing in the age of data accumulation and machine learning
    A P P A R E L is an augmented reality experimental fashion prototype by the Paris-based anticipatory design studio N O R M A L S. Turning data and network activity into identity and style, the project replaces the details of contemporary couture with jiggly mesh geometry digital overlays.
  • D10/02/2016
  • A@greg
  • C
  • P
  • T,
    • Delineating the Future – an interview with N O R M A L S
    CAN goes in-depth with the Paris-based 'anticipatory' design studio N O R M A L S to learn about their forthcoming dark, dense, and dizzying graphic novel series. Working process, representational techniques (that bridge illustration and code), and a critical reading of contemporary design fiction.
  • D06/12/2013
  • A@greg
  • C,
  • P
    • Generative typeface by NORMALS
  • D25/09/2012
  • A@Filip
  • C
  • P
    • Apparel by the Normals – Clothes that evolve in real-time with the user
  • D16/08/2012
  • A@Filip
  • C
  • P
  • T,

    • 1-7 of 7

    Titles Future-Bored: Why We Need New Future ...
    NORMALS propose a new framework for making futures more imaginative, immersive, playful, and useful: New Future Archetypes (NFAs) are immersive, authored future worlds designed to help people and orgs think differently about what’s ahead.    , The Future Fishing Training Program –...
    Created by N O R M A L S, "The Future Fishing Training Program" is a film about a speculative device and a programme designed to allow users and companies to discover glimpses of a desirable future through stories and artefacts.    , L I T T L E B R O W S E R – Detaching...
    Created by N O R M A L S and published on FRAMED platform, L I T T L E B R O W S E R is an experimental web browser and game engine hybrid created using Processing. Fed with a single 'home' url, an autonomous crawler navigates web pages of which...    , A P P A R E L – Clothing in the age o...
    A P P A R E L is an augmented reality experimental fashion prototype by the Paris-based anticipatory design studio N O R M A L S. Turning data and network activity into identity and style, the project replaces the details of contemporary couture w...    , Delineating the Future – an interview...
    CAN goes in-depth with the Paris-based 'anticipatory' design studio N O R M A L S to learn about their forthcoming dark, dense, and dizzying graphic novel series. Working process, representational techniques (that bridge illustration and code), an...    , Generative typeface by NORMALS
    Created in Processing now with motion features and GIF export.    , Apparel by the Normals – Clothe...
    We have already seen a number of projects that try to address both the concept of generative clothing as well as the new manufacturing techniques that allow the creation of one off, per order items. What does not seem to be addressed are the impli...    ,
    Authors @Filip, @greg,
    People NORMALS,
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