Real-Time Electromagnetic Dot Display by Breakfast NY

Created by NYC collective Breakfast and located in Manhattan’s Herald Square at 885 6th Ave and 32nd Street, the 23x12 foot display is made up of 44,000 electromagnetic spinning dots which each flip from black to white creating a moving image that you can hear.

Through their body movement, pedestrians can 'erase' words from the screen – leaving specific clues taken from TNT’s “Perception” for which the screen was designed to promote. Similar to the audible flip-boards that once graced the walls of train-stations, the team at BREAKFAST re-engineered these components from the ground up, enabling them to operate in real-time and 15 times faster than originally designed. Users are not only able to see a unique black-and-white reflection of their movements, but hear what that sounds like as the thousands of analog dots spin rapidly back and forth.

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