Apparel by the Normals – Clothes that evolve in real-time with the user

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We have already seen a number of projects that try to address both the concept of generative clothing as well as the new manufacturing techniques that allow the creation of one off, per order items. What does not seem to be addressed are the implications of these new technologies on the design process and how they change the role of the designer in this real-time, almost immediate, media culture.

Created by the new french collective Normals, A P P A R E L is a piece of clothing designed to exist both physically and digitally. Rather than utilising AR to only bring virtual objects to the physical environment, the project uses personal data as a method to both generate the dress and to decide how the dress may evolve.

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