Apparel by the Normals – Clothes that evolve in real-time with the user

We have already seen a number of projects that try to address both the concept of generative clothing as well as the new manufacturing techniques that allow the creation of one off, per order items. What does not seem to be addressed are the implications of these new technologies on the design process and how they change the role of the designer in this real-time, almost immediate, media culture.

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